Grapas Asia 2014 粮食加工机械亚洲展 展区较往年大增
Whilst recently addressing some B2B journalists, Henk van de Bunt, the General Manager of Victam International BV, discussed the success of the exhibitions organised by him in Bangkok.
Mr van de Bunt described the philosophy behind the shows growth and continued success. ”The VICTAM exhibitions are world famous as being the largest and foremost exhibitions for animal feed processing technology and equipment. Our event in Cologne, Germany, is now by far the largest feed processing event in the world.
We studied our exhibitors and we saw that in many cases they were and are diversified in the industries they serve and supply. A good example is where a company produces feed processing technology also produces rice and flour milling technology and is selling to the same client that has feed mills, as well as, rice mills and flour mills. The same is true of suppliers of ancillary technology – silos, conveyors, bagging, elevators, etc.
Therefore a simple but successful philosophy was adopted – expand our industry profiles so as to encompass related industries supplied by our exhibitors. This then attracted the senior industry executives from these related industries to the shows. The more new visitors, the more exhibitors participated; therefore there are more products on show which in turn encourages more visitors.
This is how our GRAPAS Asia shows have grown. A number of our exhibitors supplied equipment and technology to rice mills, flour mills, grain processors, noodle producers, extruded snack and breakfast cereal processors.
There are now many stands showing the GRAPAS profile technology, they include: Agromatic, AmandusKahl, Brock Grain Systems, Buhler, IMAS, Jiangsu Muyang, Lambton Conveyors, Maxi-Lift, Muller Beltex, Ottevanger, Paglierani, Perten Instruments, Scafco, SCE, Silos Cordoba, STIF, Stolz, GSI, Tornum, VAV, ViganEng, Wenger, World Grain, Zheng Chang and more.
GRAPAS Asia 2014 is co-located with our VICTAM Asia 2014, our animal feed processing show. Again this is another advantage for our exhibitors and visitors. Rice and flour mills, grain processing plants and feed mills require a wide range of the same or similar ancillary systems – silos, conveyors, bagging, elevators, trucks, computers and much more. Companies from all over the world will be displaying these types of equipment and so these exhibitors also can sell to virtually all our visitors as many of the visitors will be interested in what they are displaying at the two exhibitions.
The exhibitions will be held at BITEC in Bangkok in 2014, from the 8 – 10 April 2014.
I would also like to say a few words about the quality of the industry executives who visit our shows. Our last event in Bangkok, 2012, attracted over 6000 industry executives, 40% of these were from outside of Thailand and 30% of all the visitors were CEOs, Managing Directors or Directors. This shows the extremely high quality of the visitors, but one should not be surprised at this. These people are often responsible for processing plants, and the equipment on-show can cost up to hundreds of thousands of US$, maybe more. These shows are the only place in Asia where you can see so many of these exhibitors and many of the machines. You can touch them, smell them and learn all about them. Of course it makes things easier to compare as well.
The event is a one stop show as any visitor should be able to find what he or she wants”.
Mr van de Bunt then explained that the shows were co-located with another show organised by Victam. This is an animal feed and additive exhibition called FIAAP Asia 2014.
He then took questions.